About Custom Made Furniture
At S Rouse, we are passionate about crafting bespoke, made-to-measure sofas and chairs that blend timeless design with unparalleled comfort. Our names are David and Julie Spragg, husband and wife, and with years of experience in precision manufacturing and a dedication to excellence, we have established ourselves as leaders in custom furniture production.
Our journey began with a simple belief: that every home deserves furniture that is as unique as the people who live there. The business was established as a traditional upholsterer in 1938 by Mr Rouse. Over the years, we’ve expanded to make our own quality furniture, and to supply complete interior soft furnishings – carpets, rugs, curtains, blinds, paint and wallpaper, too.
With this many years of experience in making luxury handmade furniture, this led us to realising that people often struggle to find sofas and chairs that are exactly the right size and shape. Thirty years ago, we decided to make our own – and we’ve been helping the nation sit comfortably ever since.


We offer a full repair and re-upholstery service also – from antique restoration to modern upholstery – and can supply and fit loose covers for household names including Ercol, Parker Knoll, Laura Ashley and Multiyork.
All our furniture is made to order to your requirements – from the height of the back to the comfort of the cushion fillings and the look and feel of the fabric. As a small team with years of experience and a wealth of knowledge, we’ll guide you through every step of the way to ensure you get the perfect solution, to your exact specification.

Finally, if you’re claiming on your home insurance for accidental damage to your existing sofa, we’ll deal with your insurer direct, to keep things simple.
With our distinctive navy blue branding, the Rouse Showroom is a familiar landmark on the route into Cheltenham, Gloucestershire. We have been manufacturing high quality, made-to-measure sofas and chairs in our Cheltenham workshop for over 30 years.


Our Values
Quality: We are committed to producing furniture that meets the highest standards of craftsmanship and durability.
Innovation: We continually seek out new techniques and materials to improve our products and processes, ensuring we stay at the forefront of the industry.
Sustainability: We care about our impact on the environment and strive to incorporate eco-friendly practices into our manufacturing process.
Customer-Centric: Your satisfaction is our top priority. We work closely with you to understand your needs and deliver a product that perfectly aligns with your vision.
Get Started with Your Custom Made Furniture
Ready to create the perfect sofa or chair for your home? Contact S Rouse today to start your journey towards owning a piece of furniture that is truly yours. Whether you have a specific design in mind or need guidance in bringing your vision to life, our expert team is here to help you every step of the way.
At S Rouse, we don’t just make furniture; we craft comfort, style, and quality into every piece we create. Let us help you transform your living space with bespoke furniture that you’ll love for years to come.
Choosing S Rouse means choosing a partner dedicated to bringing your furniture dreams to life. Our expertise in custom, made-to-measure furniture allows us to create pieces that are truly one-of-a-kind, tailored specifically to your space and style. From the initial consultation to the final delivery, we ensure a seamless and enjoyable experience, resulting in furniture that you’ll cherish for years to come.
Return to our home page to explore our full range of handcrafted furniture.